Effective Date: August 9, 2026
Last Updated: August 9, 2026
1. Introduction
SO/C.Music (“SO/C.Music,” “we,” “us,” or “our”) respects the privacy of people who interact with our website, events, marketing, digital platforms, and services.
This Privacy Policy explains how we may collect, use, disclose, retain, and protect personal information when individuals interact with SO/C.Music online.
Our privacy practices are intended to comply with applicable Canadian privacy legislation, including Alberta’s Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and other applicable privacy, consumer-protection, electronic-commerce, and marketing requirements.
2. Privacy Principles
SO/C.Music seeks to manage personal information according to accountability, meaningful consent, limited and reasonable collection, limited use/disclosure/retention, accuracy, safeguards, transparency, appropriate access and correction rights, and a clear process for privacy questions and concerns.
We do not collect personal information simply because it may be useful in the future. Collection should have an identifiable and reasonable business purpose.
3. Information We May Collect
Depending on how you interact with SO/C.Music, we may collect:
- Contact information — name, email address, telephone number, business or organization name, professional role, social-media or professional profile information voluntarily provided, and information included in communications.
- Event and transaction information — event registrations, ticket purchases, transaction identifiers, ticket type, attendance information, promotional/referral codes, purchase date, transaction status, and information necessary to administer an event or transaction.
- Marketing and communication information — marketing consent, communication preferences, opt-outs, campaign attribution, promotional interactions, advertising interactions, and records reasonably necessary to demonstrate consent.
- Website and technical information — IP address, browser/device type, operating system, approximate location derived from IP, referring pages, pages viewed, access time, website interactions, campaign/referral parameters, and cookie, analytics, or similar identifiers.
- Voluntarily submitted information — information supplied through inquiries, applications, DJ/artist submissions, vendor inquiries, sponsorship inquiries, event communications, or other interactions.
Payment-card information may be processed directly by third-party payment or ticketing providers. SO/C.Music does not intend to independently store complete payment-card numbers when payment processing is handled by those providers.
4. How We Collect Information
Information may be collected directly from you; through our website, forms, registrations, ticketing and event platforms, CRM systems, email or other business communications; through advertising and analytics technologies; through social-media interactions; from service providers acting on our behalf; from referral or campaign links; or where otherwise permitted or required by law.
We seek to identify the purpose of collection at or before the time personal information is collected when required.
5. How We Use Personal Information
SO/C.Music may use personal information to operate and maintain our website; administer events; process or reconcile registrations and transactions; communicate important event information; respond to inquiries; provide customer support; maintain customer and business relationship records; manage DJ, artist, venue, vendor, sponsor, and partner relationships; measure marketing and event performance; understand website and campaign activity; improve services and communications; attribute registrations or transactions to campaigns; prevent fraud and security incidents; maintain accounting and business records; comply with legal obligations; and send marketing communications where permitted by law.
We will not use personal information for a materially different purpose without obtaining additional consent where consent is legally required.
6. CRM and Relationship Management
SO/C.Music may use customer relationship management technology, including HubSpot, to organize legitimate business relationships and interactions. CRM records may contain contact information, communication history, event relationships, transaction or registration information, business classifications, marketing preferences, and other information reasonably necessary to maintain the relationship.
The existence of publicly available contact information, an event registration, a ticket purchase, or inclusion in a platform-provided list does not automatically mean an individual has consented to unrestricted marketing communications.
7. Email, SMS and Electronic Marketing
SO/C.Music seeks to comply with CASL and other applicable electronic-marketing requirements. Where consent is required before sending a commercial electronic message, we will seek the required consent or rely on another lawful basis or exception permitted by law.
Where applicable, commercial electronic communications will provide appropriate sender identification and an unsubscribe mechanism. Individuals may withdraw marketing consent using the unsubscribe method provided or by contacting SO/C.Music.
Withdrawal of marketing consent does not necessarily prevent non-promotional communications reasonably necessary to complete a transaction, provide requested information, administer an event, address security matters, or satisfy legal obligations.
8. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, analytics technologies, local storage, and similar technologies to operate website functionality, remember preferences, maintain security, understand traffic, measure campaign effectiveness and conversions, determine how visitors reached the website, improve performance, and support advertising and audience measurement.
Where required, users will be provided with appropriate information and choices concerning non-essential tracking technologies. Browser settings and other privacy controls may also allow users to restrict certain cookies or tracking technologies.
9. Analytics and Advertising
SO/C.Music may use analytics, advertising, attribution, and conversion-measurement services, including services provided by Google and Meta. These services may process device identifiers, IP addresses, browser information, website activity, referral information, advertising interactions, and conversion events.
Where interest-based advertising or similar tracking is used, SO/C.Music seeks to provide appropriate transparency and choice in accordance with applicable requirements.
10. Ticketing and Event Platforms
SO/C.Music may use third-party platforms such as Eventbrite and other ticketing, event-management, or registration providers. When an individual purchases a ticket or registers through a third-party service, that provider may independently collect and process personal information under its own terms and privacy practices.
SO/C.Music may receive information reasonably necessary to administer the event, reconcile transactions, communicate with attendees, conduct legitimate business reporting, and measure marketing performance. Information obtained from a ticketing or event provider will not automatically be treated as unrestricted marketing consent.
11. Service Providers and Third Parties
SO/C.Music relies on third-party providers for functions that may include website hosting, CRM, ticketing, payment processing, analytics, advertising, email and communications, cloud storage, cybersecurity, accounting, and business productivity services.
Providers within our digital operations may include HubSpot, Google, Meta, Eventbrite, and other providers introduced as our systems evolve. These organizations may process information according to their own privacy policies and contractual obligations.
12. Cross-Border Processing
Some service providers may store or process information outside Alberta or Canada. Personal information may therefore be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law-enforcement agencies, or governmental authorities where legally authorized.
SO/C.Music remains responsible for personal information under its control in accordance with applicable privacy legislation.
13. Advertising and Marketing Standards
SO/C.Music seeks to conduct advertising and promotional activities transparently and responsibly. Marketing communications are intended to be truthful, clear, and not materially false or misleading.
Material information relevant to a purchasing decision should be communicated clearly where required, including applicable pricing, significant restrictions, event details, and other material terms. Sponsored, endorsed, collaborative, or promotional content will be identified where disclosure is required by law or applicable advertising standards.
14. Consumer Transactions
Where SO/C.Music sells tickets, products, services, or other offerings directly to consumers, material transaction information will be presented in accordance with Alberta’s Consumer Protection Act and other applicable requirements. We seek to present the total attainable price before purchase, apart from taxes or charges imposed by law, and to clearly disclose significant restrictions, payment terms, delivery or performance details, refund or cancellation terms, and business contact information.
Additional terms governing ticket purchases, event attendance, refunds, exchanges, cancellations, or online transactions may be provided separately from this Privacy Policy.
15. Consent
SO/C.Music seeks meaningful consent for the collection, use, and disclosure of personal information where consent is required. The form of consent may depend on the sensitivity of the information, the purpose, reasonable expectations, method of collection, and applicable law.
We will not make consent to unnecessary collection, use, or disclosure a condition of receiving a product or service where doing so would be inappropriate or prohibited. Individuals may withdraw consent subject to legal, contractual, and reasonable notice requirements.
16. Data Minimization and Retention
SO/C.Music seeks to collect only information reasonably necessary for legitimate and identified purposes. Personal information will be retained only as long as reasonably necessary for the purposes for which it was collected and for legitimate business, accounting, security, contractual, or legal requirements.
When information is no longer reasonably required, SO/C.Music may securely delete, destroy, or anonymize it, subject to applicable requirements.
17. Information Security
SO/C.Music uses reasonable administrative, technical, and organizational safeguards appropriate to the nature of information under our control. Safeguards may include account-access controls, authentication measures, access restrictions, system updates, secure third-party platforms, backups, security monitoring, internal procedures, and incident-response processes.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
18. Privacy and Security Incidents
If SO/C.Music becomes aware of unauthorized access, collection, use, disclosure, loss, or other compromise of personal information, we will assess and respond to the incident in accordance with applicable law. Where legally required, we will notify the appropriate privacy regulator and affected individuals.
19. Access and Correction
Individuals may request access to personal information about themselves held by SO/C.Music and may request correction of inaccurate or incomplete information, subject to applicable legal exceptions. We may take reasonable steps to verify identity before providing access.
20. Privacy Complaints
Questions or concerns about our handling of personal information should first be directed to our privacy contact. We will make reasonable efforts to investigate and respond to legitimate concerns. Nothing in this Policy limits an individual’s right to contact an applicable privacy regulator.
21. Children and Teenagers
SO/C.Music’s ticketed nightlife activities are intended for audiences who meet the applicable age requirements of the event and venue. We do not knowingly seek to collect personal information from children for behavioural advertising or direct marketing purposes.
Where an online service, communication, or campaign is reasonably likely to be accessed by children or teenagers, SO/C.Music will seek to use clear, age-appropriate language and take additional care regarding personal information. Where parental or guardian consent is legally required, we will seek that consent.
22. Social Media
SO/C.Music maintains a presence on third-party social-media platforms. Information submitted directly to those platforms is also governed by the platform’s privacy practices.
Interactions with SO/C.Music through social media may become part of our business communications where reasonably necessary to respond to an inquiry, manage a professional relationship, administer an event, or maintain appropriate business records.
23. External Websites
Our website may contain links to third-party websites and services. SO/C.Music is not responsible for the independent privacy practices, content, or security of third-party websites we do not control.
24. Automated and Data-Assisted Systems
SO/C.Music may use software, automation, analytics, or artificial-intelligence-assisted tools to support business operations, communications, marketing analysis, organization, and administration. Where personal information is processed using such technologies, SO/C.Music remains responsible for handling that information in accordance with applicable privacy obligations.
We seek to avoid using automated systems to make significant decisions about individuals without appropriate oversight where such use could materially affect their rights or interests.
25. Changes to this Privacy Policy
SO/C.Music may update this Privacy Policy as our website, technology, services, events, or legal obligations change. The current version will be identified by the “Last Updated” date above.
Continued use of our services does not replace obtaining new consent where applicable law requires additional consent for a materially different collection, use, or disclosure.
26. Privacy Contact
Questions, access requests, correction requests, withdrawals of consent, or complaints concerning this Policy or SO/C.Music’s handling of personal information may be directed to:
SO/C.Music
Privacy Officer / Privacy Contact
Alberta, Canada
Website: socmusic.ca
Email: soundofcultureyeg@gmail.com
27. Regulatory Framework
Depending on the circumstances, SO/C.Music’s privacy, electronic-marketing, advertising, and consumer practices may be subject to Alberta’s Personal Information Protection Act (PIPA); the Personal Information Protection and Electronic Documents Act (PIPEDA), where applicable; Canada’s Anti-Spam Legislation (CASL); the Competition Act; Alberta’s Consumer Protection Act and related regulations, where applicable; and other applicable Canadian federal or provincial legislation.
SO/C.Music also seeks to consider recognized Canadian marketing and advertising best practices, including relevant principles published by the Canadian Marketing Association and Ad Standards. References to legislation, industry standards, or best practices do not represent certification, accreditation, or membership unless SO/C.Music has separately obtained that status.
SO/C.Music — Privacy. Transparency. Responsible data stewardship.